Systems-First. Operator-Tested. No Hype.
Turn revenue chaos intotrustworthy, automated systems
Your CRM, marketing automation, and analytics should work together seamlessly. We fix the data, automate the workflows, and build the foundation for AI that actually helps.
If your revenue systems feel brittle, you're not alone
These symptoms compound quickly
Wasted spend
Marketing dollars disappear into untracked channels
Slower growth
Manual bottlenecks delay follow-up and qualification
Leadership mistrust
Executives stop believing the reports
What we do
Three services, each with clear outcomes and timelines
2 weeks
Ideal for
Leadership teams ready to fix the foundation
Deliverables:
- System map showing all tools and data flows
- Data trust assessment with specific gaps
- Opportunity backlog ranked by impact
- Prioritized roadmap with effort estimates
4–8 weeks
Ideal for
Teams ready to scale operations without adding headcount
Deliverables:
- Clean data pipelines (CRM, marketing, product)
- Event tracking and attribution framework
- Workflow automation (lead routing, scoring, nurture)
- QA testing + monitoring dashboards
Optional add-on
Ideal for
Companies with solid data foundations
Deliverables:
- AI-ready data structure and access patterns
- Practical use cases (lead enrichment, forecasting, content)
- Guardrails and quality monitoring
- Internal team enablement and handoff
How it works
A systematic, proven approach to revenue systems
Diagnose
Map your systems, trace data flows, identify decision points. Understand where trust breaks down.
Stabilize
Fix measurement gaps, clean up pipelines, establish single source of truth. Make reporting reliable.
Automate
Remove manual steps, speed up follow-up, eliminate brittle workflows. Free up your team.
Enable AI
Build on solid foundations. AI is the multiplier, not the foundation.
AI is the multiplier, not the foundation
We only enable AI once your data and workflows are trustworthy. Without a solid foundation, AI just amplifies the chaos.
What clients typically see
Client outcomes vary, but the pattern is consistent
Reporting cycle
Weeks of manual work
→ Days with automation
Workflow reliability
Frequent breaks
→ Monitored & stable
Conversion visibility
Black box attribution
→ Lead-to-opp clarity
Who's behind this
Software architect with deep marketing automation background. I've built and integrated complex systems across marketing, sales, and product teams.
Based in Ontario, serving clients remotely. I work with companies that already have tools and teams in place—but need someone who can make them work together reliably.
No logo soup. No invented case studies. Just honest, engineering-grade work.
Is this a good fit?
Working together requires the right foundation
Good fit
- Already using CRM + marketing automation
- Spending meaningful $ on tools and ads
- Ready to scale operations
- Leadership wants trustworthy data
- Willing to invest in proper foundations
Not a fit
- Looking for cheap implementation
- No existing tools or budget
- Want 'AI magic' without data work
- Not ready to involve internal teams
- Expecting instant transformation