23 Jun Five Mobile Trends That Can Help You Standout In 2017
The way we ask for information is changing. The way we optimize must change too.
While mobile device usage overtook desktop usage back in 2010, mobile search only overtook desktop search in May 2015. With this shift in behaviour there’s no doubt that mobile is taking over the digital space.
So how can you keep up with this quickly evolving device and make sure you capitalize on this new market? Check out our list of nine mobile trends to help you stand out in 2017.
Mobile voice search is a game changer
A recent review of 500,000 Yahoo queries on mobile saw that nearly 10% of searches were performed using voice search. In addition to the surprisingly high number of voice searches the Yahoo team found the following details.
- Voice search focused more on audio/video content.
- Direct answers and ‘food recipes’ were the most commonly presented search results.
- Voice search queries are longer as well as more specific than traditional typed queries.
- Voice search queries tend to focus on topics that can be answered quickly and require less interaction with the device’s touch screen.
The same study also revealed that engines should begin experimenting with phonetic characteristics such as the searcher’s speed and tone to better personalize search results.
This gives some indication of the future of search. But to survive the future of search your website needs to lay some solid foundations. A few things you should consider doing immediately is inspect the types of queries our content should be ranking for and write content that matches the natural language voice search will be utilizing.
Mobile Content is experience in Micro Moments
So you’ve optimized your content to capitalize on voice search and done your due diligence creating a responsive website, what’s next? You need to start thinking of ways to bring your users the right content the right way.
For example, many mobile users watch videos do so with little or no sound; so think of ways that you content can be displayed so your video can be enjoyed with or without sound. Think mobile accessibility 100% of the time.
Motivation Drives Mobile Search
We all turn to our mobiles for different reasons but studies show that nearly all mobile search are driven by one of five motivations:
- Curiosity – our interest in a subject is perked with an unfamiliar topic (e.g. when watching a movie we want to find out more about an actress)
- Time killing – a desire to look up information to pass time
- Life service – occur due to daily life (e.g. finding directions)
- Social relations – whereby we want contact information to navigate our way through life or, secondly, we want to kill time to pass social situations
Understanding these motivations can help you create better content for your users and ultimately help your site perform better. Next time you’re writing a piece of content; think about what motivation you want to target.
Knowledge Graph Optimization and Schema matters
People process images much faster than text so it’s no surprise that images and knowledge graphs are starting to receive a massive amount of the attention SERPs.
Taking the time to ensure your site is implementing structure data correctly can make the difference between getting a customer or losing them. The truth is you need to ensure your site uses the appropriate Schema. Schema helps search engines understand your page content and pull out the relevant information so it can be displayed directly in the search results.
Personalised SERPs are coming sooner than later
As AI continues to improve and services like Google continue to gather more and more data about their customers, you can expect to see personalized SERPs increasing drastically in the near future.
This will be especially true on mobile devices where the plethora of sensors and personal data available to search engines will allow results to be presented based on location, behaviour, and even mood.
Organic results may for example take time of day and weather into account and present you with very different results for the query “Things to do in Dubai.”
So there you have it, a five interesting trends in the world of mobile search that you can take advantage of in 2017. What are your thoughts on the evolution of mobile search? Are you factoring these changes into your future business plans? Let us know in the comments below!