PAYFORT approached us looking to achieve four objectives; provide thought leadership, generate regional brand awareness, build an email list, and grow a strong social media following. They were looking for a unique way to stand out in the Middle East and North Africa markets and wanted to become the regional leader in the space of Start-ups and SMEs
For PAYFORT’s objectives we developed an entrepreneurial content hub loaded with articles, infographics, and how-to guides specifically targeted towards Start-up and SME needs. We injected a strong foundation of content to kickoff the project and have continued to produce content weekly for PAYFORT over the past 3 years
Through effective content and strategic promotion we we’re able to meet and exceed all goals laid out by PAYFORT. The PAYFORT blog has become one of the region’s leading blogs for bilingual entrepreneur guides with over 500 references from third party sites, website visits via search engine have increased by over 600%, and PAYFORT’s email and social following have increased 10x and 25x respectively.
November 14, 2014